Perfect UK broccoli – All winter long
After meeting George Beach at Mudwalls Farm several years ago, we embarked upon a partnership to develop bespoke produce especially for Wellocks’ customers. It’s fantastic to be able to announce that as a result Wellocks can guarantee a winter-long supply of British-grown purple sprouting broccoli at a fixed price. Perfect!
To make this happen, Mudwalls Farm has invested in a BRC-accredited packhouse, so its broccoli is packed correctly. All too often this is where UK growers fall down, and end up with damaged or spoiled produce. The farm can now supply us with perfect purple sprouting broccoli in 500g bunches, packed directly into our trademark green crates with a liner and ice on top. This is a real step forward as it cuts out the poly boxes that weren’t so environmentally friendly and keeps the broccoli perfectly fresh and damage free.
Creating a steady supply of British purple sprouting broccoli throughout the winter months had been a challenge. And for our chefs, consistency is crucial for planning menus. Working with George Beach and his team and understanding the farm better gave us a great opportunity to address this by planning the crops together.
“Once again, it is amazing to see how ‘le terroir’ always plays a major part in special farms. Mudwalls Farm is in a microclimate, sitting in a bowl between the Malvern Hills and the Cotswolds,” says James Wellock. “The hills deflect the worst of the weather, and while they do get freezing temperatures, they are not prone to severe cold. This means that, with a good amount of planning, the crop has been constant with fresh product being collected each day.”
It has been exciting to see how this partnership has come to fruition. It just shows what can be achieved working alongside like-minded growers and Wellocks and the team at Mudwalls Farm are now planning more crops together for this year.
At Wellocks, this is how we see the future with all of our growers – planning the perfect crops together and then perfectly packing produce using our revolutionary green, environmentally-friendly crates.